The Dairy Queen® System Makes a Smoothie Move http://ow.ly/cPFIc
Orange Julius® Premium Fruit Smoothies and Orange Julius Originals to Roll out to All DQ® Locations
MINNEAPOLIS–(BUSINESS WIRE)–In a merger of two iconic brands, the Dairy Queen® system is rolling out Orange Julius® Premium Fresh Fruit Smoothies and Julius® Originals to all DQ® locations in the United States and Canada.
“We are looking to shake up not only the $3 billion smoothie category in the U.S. but also our competition”
“With an assortment of fruit choices, variety and convenience we will offer in this beverage category, it will be like having a smoothie shop within a DQ restaurant,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. “This is a perfect addition to our menu for customers who want a healthier quick snack or a treat at any time of the day.”
Orange Julius Premium Fruit Smoothies and Julius Originals will be rolled out to more than 4,000 Dairy Queen locations in the U.S. and Canada by November. Currently more than 800 DQ Orange Julius stores in the U.S. and Canada, most of which are mall locations, carry Orange Julius beverages.