Census Bureau Statistics as of 2009 reflect that 68.7% of households have Internet use at home. That’s the smaller number. The larger number, if you include use of computers outside the home such as library, school, etc, is that the percentage of people online jumps to 76.7.
The importance of having a web presence for your business cannot be understated. Case in point reported in BevIndustry, the recently released Vitaminwater Connect, featuring the flavor designed and chosen by Vitaminwater’s Facebook fans. The flavor, functional benefits and label design all were chosen by 116,000 unique Facebook users.
Everybody has something they want to say. The difficult part is finding someone who’s willing to listen. There are countless millions of consumers willing to shop ~ and preferring to shop ~ at places where their voices are heard; in other words places where they get to participate.
Key niche market #1: Build a personal rapport with the public. Key niche market #2: Nearly everyone is building their social lives by means of social websites.
Another example of the dominance of businesses relying on web presence: San Francisco’s Big Eat 2010: 100 Things to Try Before You Die. Not only is this phenomenon drawing in the crowds through web-based marketing, but they’re also inviting the public to participate by writing in about restaurants, dishes and treats that should be included.
The smoothie business operator needs to take advantage of the fact that the customer-base will find the smoothie shop online. If you don’t have a website or a web-presence for your shop ~ guess what? The customers who go online looking for yours will find your competitor’s instead. They will go online. You need to understand that and capitalize on it.
The Smoothie Essentials Team is here to help your smoothie shop succeed. We have crafted a winning product line. We have years of experience in the smoothie business. Any question you have, any resource you need: we care and we’re here. We’re listening.