Your adventure at operating a smoothie bar can be called many things.

  • adventurous
  • risky
  • hard work
  • satisfying
  • socially demanding
  • rewarding

Success is known best by those who’ve endured hard times.

  • Acheivement of a personal or corporate objective or a goal.
  • A level of social status.
  • Financial profitability.
  • Successfully taking one step at a time in your field of endeavor.
  • Or perhaps success can simply be whatever is the opposite of failure.

It’s not unlike the days when we sat in the classroom, bored out of our gourd as the professor’s mundane voice lulled us to sleep, and we daydreamed with wild imaginations of being somewhere else: anywhere else. And then suddenly you hear, “Test on Friday,” and you wake up out of the coma … too late. And now you have to scramble, do some damage control, and your heart races while you spend the next few days trying to piece the mystery together.

Successfully getting your own business off the ground can be a lot like that; passing the test after all. And you wipe the sweat from your brow, and you breathe again. And you think, “Gosh, that was a long week! But I pulled it off!” Except that in business, it’s not just a long week. The first year is the toughest. Most businesses that fail, do so in the first year.

Finding success in the smoothie industry is entirely possible and very rewarding. In this week’s blog I’d like to highlight one recent news story in particular. See if you can find clues and insights, and apply them to your situation. Here is the hyperlink to azcentral’s “Café owners hope healthy fare catches on at Freestone rec center.”

Success, to any degree, requires researching market demand. When you do that, you will invariably discover that the consumer demand is for healthy foods and beverages.

Smoothie Essentials. We’re here to help you succeed.

Here’s to your health.

About Smoothie Essentials - ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the MatchaGT blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. The Smoothie Essentials product is a line of boosts that add functionality to one's daily foods without adding flavor or colors. (except for MatchaGT and green blend) making it easy to "hide" them from the finicky eaters we all know and love. From stirring them into yogurts, smoothies, frappes and even juice drinks it all come out with the original flavor being center star.. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing

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