Knowledge Is Power


14.2 Trillion Dollars. That’s what a Google search comes back with for the Gross Domestic Product as of the date of this blog. The question on everyone’s mind is “How can I get my share of that?”

Believe it or not, it’s not by lowering your prices. Although price wars can erupt on every corner gas station and hamburger shop, the strategy to win customers by dropping your prices is counter-productive.

Most customers go to places

  • where the employees are friendly
  • where the food and drink are original
  • where their friends go
  • and / or to places they believe in.

You can give your customers something to believe in!

Did you know that?

With the Smoothie Essentials Flipchart you can increase your customer’s knowledge of what they’re drinking and why they’re drinking it.

It’s a simple invention. Easy to read. It makes for a conversation piece. It can create an upsell to more products. And it will give you power. Giving your clients a reason to choose your smoothie shop.

Don’t lower your prices. Increase your worth. Believe in your business and give the customer a handful of reasons to believe in you too.

Knowledge is Power


About Smoothie Essentials - ShelleRae

Welcome! I am ShelleRae and I am very excited you are here. I joined the Smoothie Essentials team about 5 years ago now. Always health conscious and into prevention versus medication it seemed natural when the opportunity came up to take on the creation of this blog and the MatchaGT blog as well. As mother to three and surrogate to many more I've practiced much of what I write on sometimes with great success and other times with a bit less. My friends and family are my test kitchen and my facts are most often from WebMD - they seem to have a fairly accurate and conservative approach. The Smoothie Essentials product is a line of boosts that add functionality to one's daily foods without adding flavor or colors. (except for MatchaGT and green blend) making it easy to "hide" them from the finicky eaters we all know and love. From stirring them into yogurts, smoothies, frappes and even juice drinks it all come out with the original flavor being center star.. My inspiration comes from others who also are striving to live a better life through lifestyle changes. More information is available at or by emailing

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