An article in the September 26 edition of the Chicago Sun Times reports that, on the average, women earn about 80 cents to every dollar earned by men. Author Claudia Buck further details that it’s the women themselves being the problem because they tend to undervalue themselves ~ with many women undercutting their own earnings by not asking for a raise, not negotiating higher starting salary, and not increasing fees.
Compare that to what we see in the grocery stores and convenience stores. According to Markus A. Eckert, Ph.D. in his article of Sept 14 titled, Putting the Function in Beverages, “The call for value-added beverages containing vitamins, minerals, herbals, calcium, energy, protein, fiber and more continues to evolve as consumer needs change.” He goes on to state, “The functional beverage market continues to see a boost in volume sales, with a 74-percent increase during the past five years. The result has created challenges in terms of taste, mouthfeel and drinkability.”
Though still struggling to get their fair wages, the values of health and convenience still rank high. Whether for hydration, sports recovery or energy, shoppers are developing a preference towards beverages that are packed with vitamins, antioxidants, herbals and protein. The gist of Dr. Eckert’s article goes on to detail that the challenge remains on the producer as to how to combine as many ingredients and boosts as possible into the can without simultaneously adding bitter taste.
Perhaps the problem is the can itself. When bottling a beverage, it must meet the demand of many different consumers with many different tastes. Add to that, the problem of shelf life with a ready-to-drink bottle or can, and it’s easy to see why the beverage shelf at the local store keeps growing in size.
The benefit of a Smoothie Essentials Blend is that it comes in powder form and can be added to whichever drink an individual consumer prefers. Whether protein, herbals, vitamins or energy, a flavor change is not detected after adding the Smoothie Essential Blend of choice. A simple scoop of powder is all it takes ~ a smoothie bar can upsell their menu with the product line or the consumer can add a packet to their own beverage of choice ~ be it a juice, a smoothie, a shake, milk or even a bottle of purified water.