Monthly Archives: September 2009

The Challenge of Upsell

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An article in the September 26 edition of the Chicago Sun Times reports that, on the average, women earn about 80 cents to every dollar earned by men. Author Claudia Buck further details that it’s the women themselves being the problem because they tend to undervalue themselves ~ with many women undercutting their own earnings by not asking for a raise, not negotiating higher starting salary, and not increasing fees.

Compare that to what we see in the grocery stores and convenience stores. According to Markus A. Eckert, Ph.D. in his article of Sept 14 titled, Putting the Function in Beverages, “The call for value-added beverages containing vitamins, minerals, herbals, calcium, energy, protein, fiber and more continues to evolve as consumer needs change.” He goes on to state, “The functional beverage market continues to see a boost in volume sales, with a 74-percent increase during the past five years. The result has created challenges in terms of taste, mouthfeel and drinkability.”

Though still struggling to get their fair wages, the values of health and convenience still rank high. Whether for hydration, sports recovery or energy, shoppers are developing a preference towards beverages that are packed with vitamins, antioxidants, herbals and protein. The gist of Dr. Eckert’s article goes on to detail that the challenge remains on the producer as to how to combine as many ingredients and boosts as possible into the can without simultaneously adding bitter taste.

Perhaps the problem is the can itself. When bottling a beverage, it must meet the demand of many different consumers with many different tastes. Add to that, the problem of shelf life with a ready-to-drink bottle or can, and it’s easy to see why the beverage shelf at the local store keeps growing in size.

The benefit of a Smoothie Essentials Blend is that it comes in powder form and can be added to whichever drink an individual consumer prefers. Whether protein, herbals, vitamins or energy, a flavor change is not detected after adding the Smoothie Essential Blend of choice. A simple scoop of powder is all it takes ~ a smoothie bar can upsell their menu with the product line or the consumer can add a packet to their own beverage of choice ~ be it a juice, a smoothie, a shake, milk or even a bottle of purified water.

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Bottoms and Bones

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Calcium Blend Banner

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I found an excellent article written by Andrew Potter about high school students starting a smoothie shop.

At-Risk students at an alternative high school are learning how to research a business, write and execute a business plan, serve customers and do some accounting by operating a smoothie shop.

Calling it the Bottoms Up Smoothie Spot, or BUSS, they offer smoothies made from fruit, fruit juice and frozen yogurt. They sell for only $2, include five different flavors, ~ strawberry and banana being the most popular ~ and are apparently quite the popular beverage at the Marshalltown Learning Academy.

And best of all, it’s open to the public!
Try it out and post a comment here about your experience!

Meanwhile, conclusions on the connections between Depression and Bone Mineral Density were reported in Biological Psychiatry, in the journal of Sept 01, 2009.

Their findings portray depression as a significant risk factor for low BMD. Do you know someone who is suffering from depression? Economic times are taking a toll on many of us these days. Slip some Smoothie Essentials Calcium Blend to someone you care about.

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Lady’s Choice

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Women’s Blend

According to Reuters
Odwalla is introducing Pink Poetry Superfood which is “plum, dark sweet cherry, guava and other juices, along with hibiscus, cranberry, and green tea extracts. With the wellness of all women in mind, Odwalla introduces Pink Poetry Superfood, which not only tastes great but also contains antioxidant Vitamins C & E, as well as iron and calcium – two things often lacking in women`s diets.”

In the beverage industry, Odwalla is considered a ‘Ready to Drink” item, and according to the ingredients listed on the label, it is one of the better ones.

Health concious consumers are interested in functional beverages, and beverage bottlers like Odwalla appeal to that.

Smoothie Essentials Blends exceed the ‘Ready to Drink’ category in that our powdered Blends can be added to whatever beverage you already have, even if you’ve concocted your own at home.

Ladie's Choice !

Ladie's Choice !

Our Smoothie Blends are designed for health conscious individuals looking for supplements to add to their daily nutritional diet and beverages.

Halal, Kosher and Vegetarian Society approved

Halal, Kosher and Vegetarian Society approved

Smoothie Essential’s powdered Blends have no flavor of their own, so they can also be added to whatever food or drink you have, even if your fridge has run out of Odwalla.

For example, our Women’s Blend ~ designed to benefit skin and nails from the inside out ~ contains not just calcium and Vitamins C & E, but A, D, B1, B2, B3, B6 and B12. Ingredients such as Aloe and Lycopene are widely renowned for their skin soothing and anti-aging benefits.

Women's Blend Chart 2Women's Blend Chart

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Protein Blend

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Protein Blend
A little extra protein can be important to your health and great for quick nourishment. It helps lower cholesterol, provides essential amino acids, and also aids muscle growth and repair. This blend includes the best of both Whey and Soy Proteins.

Add the powder to your favorite smoothie!

Add the powder to your favorite smoothie!

Ingredients

  • Soy Protein
  • Whey Protein
  • Alpha-Lactalbumin
  • Inulin

Nutritional Information

  • 20 Calories
  • 0 Total Fat
  • 0 Cholesterol
  • 1 gms Carbohydrates
  • 0 Fiber
  • 4 gms Protein
  • 0 Sugars

Serving Size:

1 Scoop = 4.4 Grams

Kosher, Halal and Vegetarian approved!

Kosher, Halal and Vegetarian approved!

2009 © Smoothie Essentials. All rights reserved. Smoothie Essentials is a Registered Trademark.
Notice: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Allergy Advice

Allergy Advice

Frequently Asked Questions

Q. Do Smoothie Essentials Blends contain any preservatives?
A. No. We protect and preserve Smoothie Essentials Blends simply by packaging and sealing them in an airtight HDPE canister.

Q. Where are Smoothie Essentials Blends made?
A. Our herbalists source ingredients from far and wide, then our Blends are mixed and packaged in HDPE canisters at our blending facility here in the US, before being shipped to our retail clients and distributors.

Q. Do any of your Blends contain caffeine?
A. Our Fat Stripper and Energy Blends have small traces of caffeine, because a few of those herbs (such as: green tea, kola nut and gotu kola) contain traces of natural caffeine. The levels are very low compared to the caffeine levels found in soft drinks.

Q. How long do Smoothie Essentials Blends last?
A. Twenty-four months, on average, if stored in cool conditions. Once opened, it’s best to keep the lid on at all times.

Q. Can you “overdose” on Smoothie Essentials Blends?
A. It would be very, very hard to overdose on our Blends. While there are a lot of herbs in our Blends, the safe limits of these herbs are high.

Q. What research have you done to prove that Smoothie Essentials Blends work?
A. Our herbalists have over 50 years’ experience between them of seeing which herbs work best. They’ve selected the perfect combination of those herbs to make sure Smoothie Essentials Blends work. We enjoy all the Blends ourselves, as do many of our friends… who keep coming back for more.

Q. Can pregnant women take Smoothie Essentials Blends?
A. If you’re pregnant or breast-feeding, you should ask your doctor before using Smoothie Essentials Blends. (Oh, and congratulations!)

Q. What is the scoop size?
A. To make everything as user-friendly as possible a 9 cc scoop is included in each canister.

Please send us any other questions you may have,
Phone: 1.415.382.6535
Email: info@smoothieessentials.com

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Fat Stripper Blend

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Fat Stripper header

Smoothie Essentials
Fat Stripper Blend

This delicate blend promotes healthy weight-loss,

without the gimmicks.

Kick starting your metabolism,

increasing your lean muscle mass,

while also promoting good heart health.

Ingredients

  1. Banaba Leaf
  2. Inulin
  3. L-Carnitine
  4. Garcinia

Nutritional Information

  • 20 Calories
  • 0 Total Fat
  • 0 Cholesterol
  • 5 gms Carbohydrates
  • 0 Fiber
  • 0 Protein
  • 0 Sugars

Serving Size:

1 Scoop = 5.4 Grams

A Closer Look
Natural Weight Loss.
Sometimes even with benefits of

a healthy diet and regular exercise,

people trying to lose weight need an added boost.

Many dietary supplements claim to

rapidly reduce weight loss with “miracle formulas”.

A healthy, natural approach to weight loss

can benefit from natural, herbal aids –

such as Garcinia and L-Carnitine,

known to increase metabolism

and reduce the production of fats.

Featured Ingredient.
Garcinia

Garcinia comes from the fruit

of the Garcinia Cambogia plant

and contains a biologically active compound

which is known to inhibit the synthesis of lipids and fatty acids.

Also, by stimulating the synthesis of Glycogen,

it is said to naturally repress appetite.

It is also rich in Vitamin C

and has been used as a kind of heart tonic.

Other Ingredients
Kola Nut
Kola is said to have a general stimulating affect

due to its caffeine content, but

is also able to lift mood,

increase alertness

and boost energy.

The nut itself has long been chewed,

often in ceremonies in West African Cultures.

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